Jörger presents its new "Valencia" edition with exclusive gemstones for the first time. The premiere took place in mid-September 2021 in the Moscow showroom "Evropeiskaja Santechnika".
The Mannheim-based design company Jörger and the Moscow salon “Evropeiskaja Santechnika” had hosted a first-class event. Selected interior designers and friends of the house accepted the invitation to the gourmet dinner to celebrate the new luxury version of the “Valencia” collection. At the entrance to the salon, the guests were welcomed and tuned in by the jazzy sounds of a saxophone performance.
The new “Valencia” design transforms the series and its products into an unique piece of jewellery: semi-precious and precious stones adorn the handles of the “Valencia” bathroom taps. Available are white turquoise, black marble, labradorite, aventurine, malachite and amethyst.
The new look of “Valencia” with precious gemstones is emphatically luxurious and decorative and embodies a modern interpretation of the Art Deco aesthetic.
Business and partnership without limits
The new “Valencia” was presented personally by designer and managing director Oliver Jörger and Anna Mitsykh, the area sales manager for Eastern Europe – live via internet from Germany.
The new “Valencia“ jewellery design – six gemstones, six galvanic finishes
Right from the start, the Jörger duo revealed that the new luxury edition had been created at the request of designers from all over the world – something that was received with interest and great applause by the audience.
This was followed by the presentation of the six gemstones for the “Valencia” tap handles in combination with the selected Jörger finish design:
- White turquoise with the anthracite “Mink” finish
- Black marble with a sunshine finish (18 K)
- Labradorite with rose gold
- Aventurine with platinum
- Malachite with 24K gold
- Amethyst with polished nickel
“Of course, any gemstone can be designed with all 16 surfaces and finishes available for the 'Valencia' collection, but these are the combinations we like best”, Anna Mitsykh explains, visibly excited.
Julia Grekova, the head of the Russian Jörger representation, took over, completed the explanations and demonstrated samples of the new “Valencia” handle design on site.
This gave the evening’s guests the unique opportunity to be the first to marvel at the new “Valencia” design in person and to experience it first-hand with every single sense.
The lively atmosphere and discussion between all participants was actively supported by the representatives of Salon SAN4U (“Evropeiskaja Santechnika”), first and foremost by the charming owner of the company, Sergej Chernyj.
Wonders of nature – craftsmanship and respect
The new ornate design of the “Valencia” bathroom fitting series from Jörger is more than just the creation of an exclusive product. It reflects fantastic craftsmanship that shows respect and appreciation for the natural material. Each “Valencia” faucet is an expression of the highest craftsmanship and wonderful beauty created by nature.
The credo was visualised by the elegant, floral table decorations. Each of the elaborate flower arrangements wore colours of the new “Valencia” gemstones.
Later in the evening, the elegant table decorations were raffled off among the guests. Five designers who had won the quiz on gemstones and minerals were delighted with this special gift of flowers, which “shall bring them beauty and fill their home with positive emotions”, as the Jörger team concluded in unison.
And perfectionism for dessert
“Attention to detail and perfectionism in every aspect” – this is how partners and customers see the Jörger brand.
Even the launch dinner confirmed this brand image: as a final touch, the guests were treated to delicious desserts resembling white turquoise and black marble stones.
The new “Valencia” taps, decorated with precious and semi-precious stones, have already been available in the showrooms of Jörger’s Russian partners since their premiere.
